Naked Smoothie Design Competition - Wanted to create a piece of artwork that conveyed urban dynamics with the feeling of Summer. The smoothie is called 'Red Machine' and I went literally with that. The smoothie is called 'Red Machine' and I went for a literal approach with that. It needed to convey the feeling of summer with urban dynamics. I wanted to show how refreshing a smoothie could be, while showing the natural freshness of the smoothie.
Initial sketches for the project - Trying to make the factory actually 'work' proved to be the hardest part - I wanted to be able to follow the path of the fruit from when it went in at the top, to when it came out as a smoothie at the bottom.
More fleshed out sketch, adding more elements I wanted to include in the final version.
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